- Vision
- Establish a centenary enterprise, and build a world-class brand.
- Mission
- Constant pursuit of the power source, synchronically with the world, committed to becoming a global leader in the motor industry.
- Value
- Customer first, human oriented; pursue excellence, honesty and trustworthy.
- Tenet
- Unity, innovation, cooperation and win-win.
- Operational Concept
- Keep improving for your satisfaction.
- Quality Principle
- Guarantee customers’ benefits, care for the customers and make the customers satisfied.